- Environmental
Environmental branding was used to create an inward-facing patient awareness program for the 50,000 employee's of Genentech, by emphasizing how their daily efforts have helped changed the lives of many patients affected by life-threatening illnesses.
By featuring stories from real patients, along with the help of Genentech’s scientific breakthrough medicines, employee's feel connected with the end-user, making them feel proud knowing they have contributed to bettering the life of each patient. The program has been extremely successful throughout the company, raising morale to an all-time high, maintaining their position as one of the best companies to work for, several years running.
Through a series of graphic panels, which are strategically located throughout their corporate campus of 50 buildings, features perforated window vinyls within the many pedestrian linkways, stairways and breezeways. Instead of using old traditional banners, they become integrated messages within the architecture itself.
Because of the way light performs with perforated vinyl, the use of window panels allow light to move behind and in front of the imagery, making them appear, then disappear, and later reappear, depending on the time of day and the viewers position. The installations interact with employees, speaking to them as they move from building to building across their numerous campuses.
