Brix 12

  • Identity
  • Print
  • Packaging
  • Environmental

Brix is a unit of measure used to define sugar content within fruit. A measure of Brix 12, is sugar content that is not too sweet yet refreshing, extra light and healthy. Brix 12 is the sugar level in an apple, which became the inspiration for their new symbol. The apple, a universal symbol for fruit, comes from the “Tree of Life” and is the ‘Fruit of Knowledge”.

This was the basis for a new restaurant in Shanghai that features healthy desserts as it’s main focus. Their new identity was implemented across stationery, menus, packaging, architectural signage, tableware, uniforms and promotional print pieces.