- Identity
- Digital
- Environmental
Working with FreshBlood Group, a new identity was created for Revance Therapeutics, a clinical-stage biotechnology company focused on the development and commercialization of products for aesthetic and therapeutic applications.
The new symbol emphasizes the superior, yet simplistic, alternative to their competitors' drug/delivery systems by using either injectable or topical solutions. In addition, the new symbol reflects a sense of scientific ingenuity found living and breathing in the heart of the Silicon (and Biotech) Valley where Revance is based.
Stationery, business cards, trade show banners, graphic guidelines, product/trial logos, posters, advertising and a digital presentation template were created. Positioned with a sound strategic footing, they stand prepared to hit the market running upon receiving final FDA product approval for commercialization.
Using a continuous hairline version of the logo as a secondary graphic element helps to emphasize the scientific nature of their product discoveries. Stunning visual photography of incredible occurrences found in nature, were used to symbolize ailments found in the human body, such as cervical dystonia, chronic migraines, glabellar lines, hyperhidrosis, lateral canthal lines and overactive bladder. The imagery is symbolic of their journey to discover new therapeutic and aesthetic treatments.
